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UFC pay-per-view prices going up in 2021 as part of overall ESPN+ increase

Being a UFC fan is about to get more expensive.

Variety reported on Wednesday that ESPN is increasing the price of UFC pay-per-views on streaming service ESPN+ by $5, from $64.99 to $69.99, beginning with UFC 257 on Jan. 23. On top of the pay-per-view increase, the price of an annual ESPN+ subscription also will go up $10 from $49.99 to $59.99.

The move marks the second time that ESPN hiked prices since becoming the exclusive home of UFC pay-per-views in April 2018. They started out at $59.99 until being raised to $64.99 at the beginning of 2020.

According to Variety, ESPN+ had 11.5 million subscribers after nearly doubling in 2020.

UFC 257 is the promotion’s first pay-per-view of the year and features the return of Conor McGregor in the headliner against Dustin Poirier, which takes place on “Fight Island” in Abu Dhabi.

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